Privacy Policy

The protection of your privacy is important to M.A.D. Shoppe ("MS" or "We"). This document aims to inform you about our practices so that you can understand what you are consenting to when you interact with an MS employee or one of its representatives or subcontractors, when you visit our website madshoppe.com (the "Site"), when you use any of our applications, or when you conduct a transaction with us in person, over the phone, or through our Site or one of our applications (collectively, the "Services").

More specifically, the purpose of this Privacy Policy (the "Policy") is to inform you about our practices regarding privacy and the protection of personal information, including how we collect, use, and disclose your personal information ("Personal Information").

This Personal Information may include (i) first and last name, (ii) email address, (iii) phone number, (iv) mailing address, (v) the type of device and operating system you use to access the Site, (vi) your browsing behavior on the Site, the features used, and the sections visited, or (vii) any information you have provided to us declaratively.

Please read this Policy carefully. By providing us with your Personal Information, registering, or using the Services, you consent to the collection, use, and disclosure of your Personal Information as described in this Policy, which may be modified from time to time. Therefore, we invite you to review its content regularly. If you do not accept this Policy, please do not use the Site.

This Policy is incorporated and subject to our other applicable terms and conditions, such as the terms of use of our Services.

In this Policy, terms starting with a capital letter, without being defined, have the meanings given to them in the aforementioned terms.

The themes of this Policy are as follows:

Your consent to the collection, use, and disclosure Personal Information we collect How we use your Personal Information How and when we disclose your Personal Information Retention of Personal Information Information security Unsubscribing from communications Rights regarding your Personal Information Data transfer and hosting Third-party websites and services Information about children Updates to the Privacy Policy Contact us.

1. YOUR CONSENT TO COLLECTION, USE, AND DISCLOSURE
We collect, use, and disclose your Personal Information with your consent or as permitted or required by law. The way we obtain your consent will depend on the circumstances. For example, we may ask for your consent to this Policy when using our Services or ask you to fill out a form for a specific purpose, such as signing up for a newsletter or participating in a contest.

If you decide to provide us with Personal Information, it signifies your consent to the collection, use, and disclosure of your Personal Information as outlined in this Policy.

Generally, we seek your consent at the time of collecting your Personal Information. In the event that we intend to use your Personal Information for purposes not identified at the time of collection, we will seek your consent before using this data for the new purpose.

You may withdraw your consent to the collection, use, or disclosure of your Personal Information at any time by using the contact details in the "Contact Us" section below. In some cases, withdrawing your consent may result in us being unable to provide certain services to you.

2. THE PERSONAL INFORMATION WE COLLECT
We only collect personal information that is strictly necessary for the purposes outlined.

We use your personal information to (i) adequately process your requests, (ii) identify you as a user of the Services, (iii) allow you to access your account and our Services, (iv) enable you to make a purchase or order through our Services, (v) establish and maintain a business relationship with you, (vi) communicate with you when you submit questions, comments, or suggestions, (vii) prevent errors or fraud, (viii) present the information and details you wish to access, and (ix) comply with legal requirements.

We may also use the Personal Information we have collected to add personalized elements to our Services, plan content more adequately based on users' interests, or use your Personal Information to present you with content that may be of interest to you, within the limits allowed by applicable laws.

Additionally, with your consent, we may use your Personal Information to send you promotional or informational emails regarding activities or updates associated with the Site or Services.

Specifically, when you access, visit, or use our Services, we may collect the following data:
On the MADSHOPPE.COM website:
"Contact Us": Whether through phone, email, or a message sent through our Site, we may collect your name, first name, email address, the subject of the message, and any other information you provide to us. In this section, when you submit an opinion or a statement, we additionally collect the following information: your title or job position, the city in which you reside, and your phone number.
"Contests Participation": We may collect your email address, name, first name, age, phone number, and gender when you sign up for a contest offered on the Site.
"Account Creation": When you complete your profile, we collect your name, first name, email address, password, and phone number.

On the mobile application, if applicable: "Contact Us": When you send us a message through the mobile application, we collect your email address and any other information you provide to us. "Account Creation": When you complete your profile, we collect your email address and password. "Login": We collect your email address and password.

Browsing Activity: Whether on the Site or on any of our applications, we collect information related to your browsing activity or the device you use, such as your IP address, the unique identifier of your tablet or smartphone, the type of browser you use, your history, whether you have viewed specific content (editorial or advertising), the time you spent viewing it, and your geolocation data (the "Browsing Information").

These Browsing Information may be shared in a depersonalized and aggregated manner with authorized third parties with whom we collaborate, such as advertisers, content partners, or contest organizers (the "Authorized Third Parties").

Authorized Third Parties are only informed that you may be part of a targeted group for specific content or advertisement. Authorized Third Parties are required to comply with the confidentiality of your data under the law and agreements with SM.

These Browsing Information also allow us to establish your user profile and select ads that better correspond to your interests, so they can be offered to you on different SM platforms and third-party websites ("Online Behavioral Advertising").

To disable Online Behavioral Advertising on third-party websites:

iOS System:

Go to your device's Settings; Select "Privacy," then "Advertising"; Slide the switch next to "Limit Ad Tracking" to the right. The switch will turn green.

Android System:

Go to the Settings of your device. The procedure may vary depending on the platform used. For more information, consult the website of the provider.

Automatically Collected Data: During your browsing, we also use data from cookies or similar technologies, such as pixels, tags, or beacons (collectively "cookies"), to, among other things, identify your computer or mobile device and store your preferences and other data. A cookie is a small data file that is stored on your hard drive when you visit a website and often includes a randomized unique identifier so that the Site can recognize the cookie again. They ensure the functioning of websites or improve navigation and also provide certain information to the owners of these sites, particularly in terms of audience measurement.

Cookies do not cause any damage to the hard drive but facilitate, for example, the retrieval of preferences, pre-filling of certain fields, and adaptation of content of services on the visited site. This data allows us to improve the ergonomics and services based on your interests. We may use cookies to evaluate the use of our Services to improve them.

In general, we use first-party cookies

Cookies can be persistent, meaning they remain on your device between browsing sessions for a given maximum period. They can also consist of temporary or session cookies, which are deleted when a browsing session ends. In any case, we will only retain cookies for the time necessary to achieve the relevant purposes stated in this privacy policy.

Examples of cookies we use:

Necessary Cookies: These cookies are strictly necessary for the proper functioning of our Site and the accessibility of our services (e.g., login functionality, load balancing, navigation, form filling). The Site cannot function properly without these cookies.

Preference Cookies: Preference cookies allow our Site to provide enhanced functions or settings based on your previous visits and selections, such as language preferences, remembering login details, remembering searches and filtering settings, and other conveniences.

Statistical Cookies: Statistical cookies allow us to understand how visitors interact with our Site by collecting and reporting information anonymously.

Social Media Cookies: These cookies are used to enable you to share or like our pages and content through third-party social media websites.

Marketing Cookies: Marketing cookies are used to track visitors on our Site. The intention is to display ads that are relevant and engaging for the individual user and therefore more valuable for third-party publishers and advertisers.

You can limit the automatic collection of certain information on our website by disabling cookies through your browser settings. Please note that disabling cookies may prevent you from using certain features of our Site.

Statistical Cookies: Statistical cookies allow us to understand how visitors interact with our Site by collecting and reporting information anonymously.

Social Media Cookies: These cookies are used to enable you to share or like our pages and content through third-party social media websites.

"You can also check the link below for guidance on how to block or delete cookies on the most common browsers: https://www.allaboutcookies.org/en/

We do not collect, process, or store payment data. We will not ask for or use sensitive information, such as health data, ethnicity, religion, or sexual orientation."

5. RETENTION OF PERSONAL INFORMATION
We will only use, disclose, or retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected and as permitted or required by law.

If you would like more information about the periods during which your Personal Information will be retained, please contact us using the contact details provided in the "Contact Us" section below.

6. INFORMATION SECURITY
We have implemented physical, organizational, contractual, and technological security measures to protect your Personal Information, including payment information, and other data from loss, theft, unauthorized access, disclosure, copying, use, or modification.

We have taken steps to ensure that only employees who need to access your Personal Information in the course of their duties have access to it.

Despite the measures described above, no method of data transmission or storage is 100% secure or error-free. Therefore, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of the data you have provided to us has been compromised), please contact us immediately using the contact details provided in the "Contact Us" section below.

7. UNSUBSCRIBE FROM COMMUNICATIONS AND EXERCISING YOUR RIGHTS
If you no longer wish to receive marketing emails from us, you can choose to unsubscribe from such emails by clicking the "unsubscribe" link located at the bottom of all emails you receive from us.

You can also unsubscribe by contacting us directly using the contact details provided in the "Contact Us" section below.

We will strive to promptly respond to your unsubscribe request, but please allow us a reasonable time to process your request. Please note that if you decide not to receive marketing emails, we may still need to send you communications regarding your use of our Services or products, or for other purposes.

8. RIGHTS REGARDING YOUR PERSONAL INFORMATION
Upon written request, you can access the Personal Information we hold about you and, if applicable, request necessary corrections, as permitted or required by law.

It is your responsibility to inform us of any significant changes to your Personal Information that may occur and to ensure that all Personal Information in your account is accurate by directly making relevant changes to your account whenever possible or by contacting us directly if needed.

You may withdraw your consent to the use and retention of your Personal Information by MS, request the erasure of your Personal Information, or object to its processing by MS at any time. However, in such cases, you may no longer be able to access all or part of our Services or certain features.

To exercise your rights or if you have any questions or comments regarding this Policy, please contact us by email at the following address: info@madshoppe.com or by mail at the following address: M.A.D Shoppe, 815 Ontario Street East, Suite 100, Montreal, Quebec, H2L 1P1.

MS is committed to promptly responding to your questions or comments. If MS refuses to provide or correct your Personal Information upon your request, MS will provide you with the reasons for the refusal, including the legislative provisions supporting these reasons.

If you disagree with the refusal, you may submit written comments regarding your Personal Information that was the subject of the refusal for correction.

The following person is designated as the responsible person for Personal Information within MS: she can be reached by email as follows: confidentiality@madshoppe.com.

9. TRANSFER AND HOSTING OF DATA
Your Personal Information is hosted on AWS (Amazon Web Services). It is subject to local rules for the protection of Personal Information.

However, our practices regarding your Personal Information will continue to be governed by this Policy at all times.

10. THIRD-PARTY WEBSITES AND SERVICES
This Policy applies only to our Services. This Policy does not extend to websites, products, or services provided by third parties.

When you click on a link and leave MS's virtual space, the information exchanged from that point onwards is no longer subject to this Policy but to the privacy policy of the redirected private site.

We assume no responsibility for the privacy practices of these third parties, and we encourage you to review all third-party privacy policies before using their websites, products, or services.

11. INFORMATION REGARDING CHILDREN
We do not knowingly collect Personal Information from children under the age of 18. If you are under 18 years old, you must not provide us with your Personal Information without the consent of your parent or guardian. If you are a parent or guardian and you become aware that your child under the age of 18 has provided Personal Information without consent, you can notify us using the contact information in the "Contact Us" section below and request that we delete the Personal Information of that child from our systems.

12. UPDATES TO THE PRIVACY POLICY
This Policy is current as of the "update date" appearing at the bottom of this page.

We may make changes to this Policy from time to time. When changes are made to this Policy, they become immediately effective upon publication in a revised version of the Policy, which will be posted on our Site, and a notification will be displayed on our Services.

We may also communicate the modifications through our Services or by other means. By submitting your Personal Information, registering, using any of the offered services, using our website, or voluntarily engaging with us after the publication or communication of a notice of modification to this Policy, you consent to us collecting, using, and disclosing your Personal Information as indicated in the Policy.